Case knives wanted a way to reach their customers and give back in a meaningful way. So came the Stay Sharp Tour. We designed a traveling experience that went around the US sharpening knives for customers, Case brand or not. Although the sharpening was the focus of the tour, there were other activations and activities for attendees to do while waiting, learning more about Case. Many of these stops were at retail locations that carry Case products, so people could easily stop in and shop.